Edmond Segbeaya, Founder of Awassi Products Inc. demonstrating on City Cooks how to prepare djenkoume, a togolese meal.. Can be accompanied with Ebesse Zozo hot sauce or any favourite sauce of yours
In 2021, Djemini Studios began a project to help put a spotlight on our local community and the buzzing entrepreneirial spirit in Nelson, BC. We launched the Community Showcase Series by featuring a variety of artists and entrepreneurs from our local Farmer's and Artisan's Market. You can see Edmond gracing the community with his hot sauce and shakers at about 12 seconds into the video, as he loves to sing to the crowd, and connect in a very human way with his customers.
Watch Edmond Segbeaya, owner of awassi products exhibit his product to the dragons...
Considered at least "five times hotter than tabasco", Ebesse Zozo could definitely be tagged as being "extremely hot!". Ebesse Zozo is Togolese for hot pepper and gets its firy heat from the Habanero pepper, which is native to Africa. While abundant in Togo, the people of Togo "eat hot foods at every meal." It just wouldn't be the same without hot sauce.
The idea spawned from one of the Segbeayas' routine visits to their local grocery store (Kootenay Co-op) in Nelson*. The Segbeayas' love for hot foods certainly "caught the attention of a Kootenay Co-op manager" who wanted to know why they were purchasing entire crates of Habaneros while the most of the other customers could tolerate no more than possibly one or two of the flaming vegetable.
After explaining to the manager about their knack and culture for naturally growing up "eat(ing) hot foods at every meal", the Assistant Product Manager (Ken Lister) inspired and motivated Edmond Segbeaya to promote, sell, and distribute Ebesse Zozo to as many places as possible. So Edmond decided to start up Awassi as his company to promote his spicy product, and as you now know, the rest is history!
Djemini Studios had the distinct pleasure of providing some prinicple photogrophy for the product pictures featured on his main website. I've tried these sauces many times, and now Ebesse Zozo is my go to for hot sauce when I need to spice things up! Made with the best and local indredient grown right here in the Kootenays, it's a win win all across the board!
Get in touch with Edmond and order some to try out by visiting the social links below, or Click here to visit the official website